I started editing videos for YouTube when I was eleven, and I’ve loved storytelling and social media ever since. Over the past fourteen years, I’ve gone from Windows Movie Maker to Adobe Premiere Pro, and each tool taught me something new about pacing, style, and adapting quickly. At eighteen, I moved into the strategy side of social media, learning analytics and audience engagement. Pairing creative instincts with data is how I approach content today, and it’s what helped me take @YelpNYC from #22 to #3 out of 60 Yelp accounts and build creator programs at Dose Daily and Pool Day that grew creator-related profit by close to 30%.

Now I’m working to grow Mont Avenue into a hub for content creators, with guidance, management, and real opportunities to make work that matters. I’m building a team that shares my commitment to ethical content that respects the audience, and I’d love for you to be part of it.